Two-day workshop on concepts, methods and metrics for measuring the effectiveness and business impact of new media channels, interactive media, and experiential marketing exploring single channel and multi-channel strategies and impact for influence.
Audience: Advertising planners and strategists, brand managers, channel developers and managers, engagement researchers, and media planners and investors
Organizers:
Martha Russell, Associate Director, Media X
Kate Niederhoffer, Vice President, Measurement Science, Nielsen Online