Presents: John Lilly
Chief Executive Officer, Mozilla Corporation
In an ever-changing and increasingly competitive global market, companies must leverage innovative organizational strategies in order to successfully capture a global market competitive edge.
In an unlikely turn of events, the open source, non-profit Mozilla has risen from the ashes of Netscape to build the Firefox web browser and compete with Microsoft, a company nearly a thousand times larger. At 20% of worldwide market share for web browsing with fewer than 200 employees, Mozilla has figured out how to make a global, mixed volunteer-and-employee, mission-oriented product succeed and thrive in the market.
In this session, you will learn some of the techniques the Mozilla project has used to do this, and the ways in which they're relevant to your business:
- How open source differs from traditional means of producing software
- How hybrid business models can yield new types of leverage
- How small companies can use leverage to compete with global gorillas