Presents: George Day
Professor of Marketing, Co-director of the Mack Center for Technological Innovation, University of Pennsylvania
How do growth leaders such as GE, PG&E and Amazon consistently achieve above average organic growth?
This talk will focus on how they manage their innovation portfolios with:
- a disciplined innovation process with visible and vocal top management support
- a full spectrum search for opportunities along multiple dimensions that yields;
- a portfolio with a greater proportion of high yield adjacencies and breakthrough initiatives and,
- systematic approaches to containing - but not avoiding the greater risks to be taken