Stanford Breakfast Briefings

RED QUEEN COMPETITION

Lecture by GSB Professor William Barnett

"Now here, you see, it takes all the running you can do to keep in the same place."

- The Red Queen in Lewis Carroll's Through the Looking Glass

In global business, you have to keep running just to stay in the same place. By simply reacting to competition, managers will remain chronically one step behind. Professor Barnett discusses the strategy behind managing for dynamic competitive advantage.