Stanford Breakfast Briefings

The Incentive Sweet Spot for Product Innovation

With product life cycles becoming ever shorter, today's key to market success is speed - continuously creating new items or ever more novel iterations of old ones. This emphasis on rapid change means that finding ways to motivate product development managers has become critical to business success.

Professor Antonio Davila will discuss the results of his recent research on short-term economic incentives in new product development and how to achieve the right balance between creativity and value creation, freedom and discipline.