Doing Well and Doing Good:
Corporate Social Responsibility as a Profit Generator
Jeff Swartz, President and CEO, Timberland Company
In an age when consumers and investors alike are gravitating toward companies whose brands they can trust, it's no longer enough to be solely focused on the bottom line. Delivering more than $1.3 billion in sales last year, Timberland is proof that profit-minded companies can build on their success when they balance Doing Well for shareholders while Doing Good for communities.
Join Jeff Swartz as he connects the dots on how and why socially responsible companies can lead the 21st century business community in both profits and philanthropy.