Stanford Breakfast Briefings

Creating Game-Changing Innovation

Scott Cook, Co-Founder and Chairman of the Executive Committee, Intuit Inc.

Truly groundbreaking innovation occurs when someone upsets an expected belief and introduces something new. In business today, this rarely happens unless a company is truly listening to its customers. These two principles are the cultural seeds of innovation.

Join Scott Cook to explore how companies have cultivated those seeds into cultures of innovation and how, at Intuit, this culture led to the creation Quicken and QuickBooks, products which are transforming the way people manage their business and financial lives.