Dare to Lead! Uncommon Sense and Unconventional Wisdom from 50 Top CEOs

Dare to Lead! Uncommon Sense and Unconventional Wisdom from 50 Top CEOs

by Mike Merrill

In business, mavericks have changed industries, opened entirely new markets and turned failing companies into industry leaders. Dare to Lead! is the story of 50 business leaders who succeeded precisely because they cast aside conventional wisdom and charted their own course. You'll learn how:

- Larry Page and Sergey Brin, entering late in a field crowded with huge competitors, built Google into the world's leading search engine without spending a dime on a brand campaign.

- John Osher turned a $1.5 million investment into a $450 million payoff in 18 months by applying a successful idea from his previous company to a new industry about which he knew virtually nothing.

- Gert Boyle saved Columbia Sportswear and built it into the largest outdoor apparel company in the world by firing all her professional advisors and running the company her way.

- Bernie Marcus and Arthur Blank of Home Depot created a fictional VP of Customer Service, then had “his” calls routed to the Executive Suite so they could learn what was really going on in their stores.