Dr. Todd Gitlin from Columbia University

"ON GETTING PEOPLE TO TELL YOU MORE THAN THEY WANT TO”

There is a naive assumption that respondents in social research want to tell the truth as they best see it. But of course they have other motives as well: to present themselves as respectable; to protect their honor. Dr. Gitlin will draw on his experience of interviewing (a) journalists and (b) television entertainment decision-makers to explore some of the pitfalls of excessive gullibility in particular. He will reflect upon the ethical dilemmas entailed.