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Gallery Talk Series: Creativity on the Line: Design for the Corporate World, 1950-1975
Please join Wim de Wit, curator of Creativity on the Line: Design for the Corporate World, 1950-1975, for a series of Gallery Talks.
Saturday, July 8, at 12:30 pm
What did Aspen have to do with Corporate Design?
This talk examines the relationship between the International Design Conference in Aspen (IDCA) and the pre-war German Bauhaus, and tests the idea—promoted by both—of creating designs for mass production.
This is the last in a series of three gallery talks.
IMAGE: Paul Rand (U.S.A., 1914–1996), Flyer, “Sources and Resources of 20th Century Design” announcement for the 16th conference of the International Design Conference in Aspen, 1966. Ink on heavy paper stock. Private collection, L.33.2.2016