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Publishing - Building Resonance with Players
Dean Takahashi, Publishing - Building Resonance
with Players. In this talk, Dean will provide an overview of the history of games
journalism and highlight examples where developers have been particularly successful
(and unsuccessful) at marketing their games. Dean will discuss strategies to build
resonance with an audience and how developers can draw the right kind of attention
to their games.
Dean Takahashi is lead writer for GamesBeat at VentureBeat. He has been a tech journalist for more than 25 years, and he has covered games for 18 years. He has been at VentureBeat since 2008. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat and GamesBeat Summit conferences. He lives in the San Francisco Bay Area.
Interactive media and games increasingly pervade and shape our society. In addition to their dominant roles in entertainment, videogames play growing roles in education, arts, science and health. This seminar series brings together a diverse set of experts to provide interdisciplinary perspectives on these media regarding their history, technologies, scholarly research, industry, artistic value and potential future. As the speakers and title suggest, the series also provides a topical lens for the diverse aspects of our lives.
- Tuesday, November 28, 2017
4:30 pm – 6:00 pm
- Jordan Hall RM 41 Map
Free and open to the public on space available basis.
Co-listed as one-unit course BIOE196 and CS544
- General Public, Faculty/Staff, Students, Alumni/Friends
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