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Chip Heath: The Entrepreneurial Thought Leaders Series
Join us for a conversation with Chip Heath, Professor of Organizational Behavior at Stanford Graduate School of Business. Heath’s research focuses on what makes ideas succeed in the social marketplace and how people design messages to make them stick. Out of his research, he designed a course, How to Make Ideas Stick, that’s now a popular elective at Stanford, and has been taught to hundreds of students, as well as managers, teachers, nonprofit leaders, doctors, journalists, venture capitalists, product designers and film producers. Heath has also taught courses on organizational behavior, negotiation, strategy, international strategy and social entrepreneurship at Duke’s Fuqua School and the University of Chicago Graduate School of Business.
He received a B.S. in industrial engineering from Texas A&M and a Ph.D. in psychology from Stanford.