Advances in Information Technology have enabled the dynamic customization of a variety of products and services. What does that mean for the organizations that need to deliver them? Professor Mendelson will discuss how firms can respond to these market pressures by changing their business and information architectures. He will highlight trends that drive these phenomena and their impact on firms, value chains and industries.
About the Faculty Speaker
Professor Mendelson, Kleiner Perkins Caufield & Byers Professor of Electronic Business and Commerce, leads the GSB's efforts in studying the implications of e-business and incorporating them into the School's curriculum and research. His research interests include organizing for e-business, electronic commerce, electronic networks, and financial markets. He has developed a measure of “organizational IQ” that quantifies the ability of a company or organization to make quick and effective decisions in the Internet age.