Virtual Design and Construction (VDC) has now entered the mainstream of design - construction practice. It provides genuine value for organizations and owners. It is fun for practitioners and some of its successful practitioners have become heroes within their organizations.
VDC can be part of an incremental innovation process, which sustains existing work processes on projects and business models. It can also become a breakthrough innovation that dramatically improves project performance and opens significant new business opportunities. This program will enable participants to define and implement incremental and breakthrough strategies to add value to their organizations immediately and see their futures differently.
This year, we focus on the opportunity and the challenge of implementing VDC to integrate disciplines and project phases to improve both the effectiveness and efficiency of AEC project operations. We find that this integration can come by accident from use of VDC, but that it comes best when integration is an objective of VDC implementation and management using VDC methods. Many companies have completed successful pilots. Wide adoption of VDC in practice seems both compelling and difficult to achieve. This program addresses the major challenge to create strategies, objectives, plans, incentives and methods to grow the number of practitioners who understand the organization, the business practices and VDC methods.
The class will offer broad VDC theory and specific commercial examples of effective use of VDC. It introduces methods to define, deliver and operate capital assets using VDC and other contemporary management methods and techniques to gain sustainable competitive advantage.