Internet advertising laws and guidelines raise vexing problems for technology companies. Search engines make virtually all of their money by serving ads people actually want to read. Advertisers pay only when a viewer clicks on the ad link. Some advertisers complain, however, that competitors and affiliates are engaged in "click fraud" to make money or drive up their rivals' costs, and a number of class action suits have been filed. Problems with internet advertising and deception more generally are blossoming as ecommerce grows in importance.
This evening panel brings together experts from the world of practice, business, government, and academia to discuss latest FTC guidelines and trends, cases, strategies and emerging legal developments and best practices in the increasingly complex and fascinating area of Internet advertising law.
Panelists:
Daralyn Durie, Keker & Van Nest, San Francisco
Shuman Ghosmajumder, Google
Prof. Eric Goldman, Santa Clara University School of Law
Laura Sullivan, Federal Trade Commission, Washington DC
Moderator:
Prof. Mark A. Lemley, Stanford Law School