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Lecture/Presentation/Talk

Behind the Spotlight: How K-Pop Talent Is Discovered and Made

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Event Details:

The K-pop industry has seen remarkable transformation in recent years. Shifting market demands, increased global attention, and evolving media platforms have redefined how talent is discovered and cultivated. This panel spotlights the behind-the-scenes world of trainee recruitment, a dynamic and evolving part of how K-pop groups come to life. Featuring two current Stanford students with firsthand experience in the audition process and an industry insider actively involved in talent scouting, the event offers a closer look at the inner workings of this fast-changing global industry. 

Speakers: 

Mina Woo, CEO of Flowing Academy in South Korea

Luis Oyson, Sophomore at Stanford University

Michael Wu, Senior at Stanford University

Moderator: Irene Kyoung, Research Associate at the Shorenstein APARC, Stanford University

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