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X-WR-CALNAME:How Tech Has Enabled Survey Research and Undermined It
X-WR-TIMEZONE:Pacific Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260907T152257Z
UID:tag:localist.com\,2008:EventInstance_51756878691405
DTSTART:20260113T200000Z
DTEND:20260113T210000Z
DESCRIPTION:Join the Tech Impact and Policy Center on January 13th from 12P
 M–1PM Pacific for How Tech Has Enabled Survey Research and Undermined It
 \, a seminar with Jon A. Krosnick.\n\nStanford affiliates are invited to j
 oin us at 11:40 AM for lunch\, prior to the seminar.  The Winter Seminar S
 eries continues through March\; see our Winter Seminar Series page for spe
 akers and topics. Sign up for our newsletter for announcements. \n\nAbout 
 the Seminar:\n\nSurvey research is a centerpiece of life in America and th
 roughout the world. Billions of dollars are spent by commercial companies\
 , governments\, academics\, NGOs\, and others to track people's life exper
 iences (e.g.\, the unemployment rate comes from surveys) and opinions (e.g
 .\, presidential approval\, preferences for government policies\, satisfac
 tion with products and services). For decades\, scientific survey data col
 lection was strikingly accurate\, though expensive. With the arrival of th
 e Internet\, the cost of scientific survey data collection declined\, but 
 unscrupulous companies took advantage of non-scientific methods to minimiz
 e costs\, maximize profits\, and lie to customers and the public about the
  accuracy of the resulting data. Fortunately for those companies\, researc
 hers purchasing cut-rate data have been complicit in misrepresenting data 
 quality\, a prevarication that served the short-term interests of the rese
 archers but caused hugely embarrassing and public failures\, such as the p
 rediction that Hillary Clinton would win the U.S. Presidential Election in
  2016. Reviewing this history offers an opportunity to see how tech can he
 lp researchers and dramatically undermine those same researchers\, science
  generally\, and the nation.\n\nAbout the Speaker:\n\nWinner of the lifeti
 me career achievement award from the American Association for Public Opini
 on Research and the Nevitt Sanford Lifetime Achievement Award from the Int
 ernational Society of Political Psychology\, Jon Krosnick is Frederick O. 
 Glover Professor in Humanities and Social Sciences\, and Professor of Comm
 unication\, Political Science\, Environmental Social Science\, and Psychol
 ogy at Stanford University\, Director of Stanford’s Political Psychology
  Research Group\, and Research Psychologist at the U.S. Census Bureau. He 
 has expertise in questionnaire design and survey research methodology\, vo
 ting behavior and elections\, and American public opinion. He has taught c
 ourses for professionals on survey methods for decades around the world an
 d has served as a methodology consultant to government agencies\, commerci
 al firms\, and academic scholars. He is a world-recognized expert on the p
 sychology of attitudes\, especially in the area of politics and has been c
 o-principal investigator of the American National Election Study\, the nat
 ion's preeminent academic research project exploring voter decision-making
 . For 25 years\, he has been conducting national surveys of American publi
 c opinion on climate change.
GEO:37.428476;-122.16909
LOCATION:Building 120\, McClatchy Hall\, Main Quad\, Studio S40 - bring you
 r Stanford ID card/mobile ID to enter the building
SUMMARY:How Tech Has Enabled Survey Research and Undermined It
URL;VALUE=URI:https://events.stanford.edu/event/how-tech-has-enabled-survey
 -research-and-undermined-it
CATEGORIES:Lecture/Presentation/Talk
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