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Marketing for Environmental Sustainability Conference

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Event Details:

As society struggles to better align behavior with sustainability goals, there is an increased role for marketing to encourage behavioral change. This can be accomplished by influencing both public perceptions of sustainability and promoting the development and marketability of products and services that work toward social goals but reduce strong consumer preference tradeoffs that might come with some sustainability solutions.

Call for Papers

Conference Organizer
Wesley R. Hartmann
The John G. McCoy-Banc One Corporation Professor of Marketing
Yewon Kim
Assistant Professor of Marketing

About the Sustainability Research Conference Series
The Stanford Initiative on Business and Environmental Sustainability Research Conference Series is hosted by Stanford Graduate School of Business and the Stanford Doerr School of Sustainability.

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