Do you ever wonder how to personalize and target donation appeals for better fundraising? In today’s tech environment, users have come to expect a personalized experience. Nonprofits must do more than ask for donations—they need to ask in the right way.

Join Stanford Social Innovation Review and Professor Susan Athey (Faculty Director of the Golub Capital Social Impact Lab at Stanford Graduate School of Business) for this complimentary LIVE session! You will learn actionable strategies to target and personalize your donation appeals to the right potential donor at the right time. 

In this FREE live session, social sector leaders will

• Uncover donor types using machine learning (which we will demonstrate by analyzing 600,000+ PayPal Giving Hub users).
• Learn to identify donor types and target them with specific marketing strategies.
• Explore A/B test results on default donation amounts to find the balance between attracting donors and raising more money.
• Discover how to personalize ask strings to optimize donor acquisition and revenue.
• Gain actionable insights into setting default donation amounts and personalizing ask strings.

Who will most benefit from this program?

• Nonprofit professionals who lead fundraising, marketing, or donor engagement efforts for their organizations.
• Development, marketing, and fundraising strategists working in the nonprofit sector.
• Executive directors and board members of nonprofit organizations interested in improving their charitable-giving fundraising. 
• Nonprofits with digital platforms for charitable giving fundraising and small development teams that want to leverage tech solutions.

Attendees will practice identifying different donor types based on giving history and potential targeting strategies for each type. Attendees will also learn about how the choice of default donation amounts in ask strings impacts potential donor behavior, as well as how to leverage that information to improve fundraising outcomes.