BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
X-WR-CALNAME:Maximizing Fundraising Impact: Strategies for Donor Segmentati
 on and Personalization
X-WR-TIMEZONE:Pacific Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260915T023029Z
UID:tag:localist.com\,2008:EventInstance_47967232973850
DTSTART:20241119T190000Z
DTEND:20241119T200000Z
DESCRIPTION:Do you ever wonder how to personalize and target donation appea
 ls for better fundraising? In today’s tech environment\, users have come
  to expect a personalized experience. Nonprofits must do more than ask for
  donations—they need to ask in the right way.\n\nJoin Stanford Social In
 novation Review and Professor Susan Athey (Faculty Director of the Golub C
 apital Social Impact Lab at Stanford Graduate School of Business) for this
  complimentary LIVE session! You will learn actionable strategies to targe
 t and personalize your donation appeals to the right potential donor at th
 e right time. \n\nIn this FREE live session\, social sector leaders will\n
 \nUncover donor types using machine learning (which we will demonstrate by
  analyzing 600\,000+ PayPal Giving Hub users).Learn to identify donor type
 s and target them with specific marketing strategies.Explore A/B test resu
 lts on default donation amounts to find the balance between attracting don
 ors and raising more money.Discover how to personalize ask strings to opti
 mize donor acquisition and revenue.Gain actionable insights into setting d
 efault donation amounts and personalizing ask strings.Who will most benefi
 t from this program?\n\nNonprofit professionals who lead fundraising\, mar
 keting\, or donor engagement efforts for their organizations.Development\,
  marketing\, and fundraising strategists working in the nonprofit sector.E
 xecutive directors and board members of nonprofit organizations interested
  in improving their charitable-giving fundraising. Nonprofits with digital
  platforms for charitable giving fundraising and small development teams t
 hat want to leverage tech solutions.Attendees will practice identifying di
 fferent donor types based on giving history and potential targeting strate
 gies for each type. Attendees will also learn about how the choice of defa
 ult donation amounts in ask strings impacts potential donor behavior\, as 
 well as how to leverage that information to improve fundraising outcomes.
LOCATION:
SUMMARY:Maximizing Fundraising Impact: Strategies for Donor Segmentation an
 d Personalization
URL;VALUE=URI:https://events.stanford.edu/event/maximizing-fundraising-impa
 ct-strategies-for-donor-segmentation-and-personalization-6536
CATEGORIES:Lecture/Presentation/Talk
END:VEVENT
END:VCALENDAR