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Silicon Valley Talks: Atari Design

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Join the Silicon Valley Archives in welcoming author Raiford Guins as he and the Harold C. Hohbach Curator for the History of Science and Technology Collections, Henry Lowood, discuss his latest book, Atari Design: Impressions on Coin-Operated Video Game Machines. 

Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari's industrial and graphic designers contributed to the development of the video game machine. You may purchase a copy of the book here

Raiford Guins is Chair and Professor of Cinema and Media Studies in the Media School at Indiana University, Bloomington. He is the author of Game After: A Cultural Study of Video Game Afterlife (MIT Press, 2014) and Atari Design: Impressions on Coin-Operated Video Game Machines (Bloomsbury, 2020). Guins is currently writing a book on the popularity of the English Premier League in the US. He co-edits MIT Press's Game Histories Book Series with Henry Lowood. 

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