Intuit + Computer Forum Speaker Event: Aaron Forth - From Shaky to Solid in a Sour Economy: The Mint.com Story

From Shaky to Solid in a Sour Economy: The Mint.com Story

Presented by Aaron Forth, VP of Product, Mint.com

Aaron Forth led the product vision for Mint.com from its early success as a TechCrunch40 grand-prize winner in 2007 to the acquisition by Intuit for $170M only two years later. Before joining Mint.com, Aaron held several positions at eBay and Half.com. His veteran experience in analytically based decisions around product design, improved user experience and strategic partnerships contributed to the rapid success of Mint.com.

For this session, Aaron will share his experience on what it means to be customer focused and how design must be married with function to provide a compelling user experience. Come with a list of questions or simply open ears; Aaron is ready to field any questions about the journey of Mint.com from a shaky start-up to their integration with Intuit.

website

website

(More information)

 
Date and Time:
 Thursday, February 25, 2010.  07:30 PM.
Approximate duration of 1 hour(s).
Location:
William R. Hewlett Teaching Center, Room 201  [Map]
Audience:
Faculty/Staff
Alumni/Friends
General Public
Students
Members
Category:
Other
Sponsor:
Stanford Computer Forum & Intuit
Contact:
650.723.9689
cchan@cs.stanford.edu
Admission:
free
Download:
Print:
Last Modified:
February 17, 2010