Malcolm Gladwell, a NY Times bestseller, signing his book "Blink"

Sponsored by Stanford Bookstore


Wednesday, January 19, 2005
12:30 pm –
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Stanford Bookstore 519 Lasuen Mall Stanford, CA 94305 www.stanfordbookstore.com for directions

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Event Details:

Malcolm Gladwell has written for the Washington Post, and is currently a staff writer for the New Yorker. He is one of today's bestselling authors, and his new book "Blink" is coming out in January. Come meet the man and get a book signed.

About the book:


by Malcolm Gladwell

How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point.

Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

About Malcolm Gladwell:

Malcolm Gladwell's last book, The Tipping Point, was a New York Times bestseller. From 1987 to 1996, Malcolm Gladwell was a reporter for The Washington Post, first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker magazine.

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