How can we employ the music and impact of Tegan and Sara and Warner Bros. Records to launch a successful advocacy and social impact campaign?
Join executives from Pandora, Warner Bros Records, and the Tegan and Sara Foundation in designing national music marketing campaigns. In this music business and marketing workshop, we will use music, data, technology, and marketing to create social change for all live music listeners at venues and festivals. Our social initiative specifically addresses the needs of the concert-going LGBTQ community.
Students interested in music, business, marketing, and social impact are encouraged to attend!
Pandora Challenge workshop attendees will learn how to analyze music streaming data to identify markets, cultivate influencers and advocates, design artist campaign messages and ads on online radio and music streaming services, and design clear goals and calls to action. Working with music industry mentors, we will create a pitch for a national social impact marketing campaign!
This event is part of the Stanford/WMG Leadership Initiative.
Space is limited to the first 50 students to RSVP! First-come first serve!