Where's Waldo? A Brain's Perspective

Sponsored by Bio-X Program, mediaX


Tuesday, May 16, 2017
12:00 pm – 1:00 pm
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Sapp Center for Science Teaching & Learning RM 114
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Event Details:

Ian Cinnamon, Where’s Waldo? A Brain’s Perspective. "Where’s Waldo?” is just one of thousands of examples of visual search we perform every single day. From driving a car to looking for groceries in a store to avoiding NPCs video games, we, as humans, are constantly using our visual system to search through scenes. In this talk, we will explore a variety of experiments focused around how the human brain processes a visual search and how that influences media/game design. We will understand where our brains excel, where they fall short, and how to design products that best take into account the brain’s functionality.

Ian Cinnamon is an engineer and entrepreneur determined to bring ideas to life. At a young age, he taught himself computer science which led to him authoring the Scientific American Book Club Best Seller Programming Video Games for the Evil Genius and later Amazon Best Seller & #1 New Release DIY Drones for the Evil Genius. He has been a leader and advisor at a number of Silicon Valley-based technology companies. In addition to serving in product roles at Apple, Yelp, and Zynga, Ian led his startup, superlabs, through acquisition and serves as Director of Strategy at the nonprofit Immunity Project. A Forbes 30 Under 30 Honoree, Ian is an MIT graduate and MBA candidate at Stanford Graduate School of Business.

Interactive media and games increasingly pervade and shape our society. In addition to their dominant roles in entertainment, videogames play growing roles in education, arts, science and health. This seminar series brings together a diverse set of experts to provide interdisciplinary perspectives on these media regarding their history, technologies, scholarly research, industry, artistic value and potential future. As the speakers and title suggest, the series also provides a topical lens for the diverse aspects of our lives.

Admission Info

Free and open to the public on space available basis.

Also listed as one-unit course BIOE196

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