Elements of Art Direction

Sponsored by Bio-X Program, mediaX


Tuesday, October 17, 2017
4:30 pm – 6:00 pm
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Jordan Hall RM 41
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Event Details:

Lee Petty, Elements of Art Direction. What exactly is art direction? How do you define an appropriate visual direction for a video game? In this presentation, Lee will discuss different elements of art direction and present a framework for analyzing and thinking about visual style. Lee will also provide several examples of how these ideas can be applied to games to create compelling, memorable visuals.

Lee Petty is an Art Director and Project Lead, currently at Double Fine Productions, and has worked in video games for more than 20 years on titles such as Brutal Legend, Broken Age, Stacking and Headlander. Lee is also a member of the GDC Advisory Board and an active speaker at events and schools across the world.

Interactive media and games increasingly pervade and shape our society. In addition to their dominant roles in entertainment, videogames play growing roles in education, arts, science and health. This seminar series brings together a diverse set of experts to provide interdisciplinary perspectives on these media regarding their history, technologies, scholarly research, industry, artistic value and potential future. As the speakers and title suggest, the series also provides a topical lens for the diverse aspects of our lives.

Admission Info

Free and open to the public on space available basis.

Co-listed as one-unit course BIOE196 and CS544

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